Max Gainz is a real estate development company on the Big Island of Hawai’i. We have a coaching program called the Gainz Master Plan, we host the Puna Lunch Club podcast, and we host annual Dirt Work events for the community.

We vertically integrate the construction process from land clearing, septic installation, utilization of site material, home building and landscaping. The entire project is completed in-house, ensuring top quality results with maximum efficiency.

Team


Max Behrens aka Max Gainz, grew up in the district of Ka’u on the Big Island. He went to college at UH Hilo, graduating with a degree in kinesiology, sports medicine and exercise science. After college, he stayed on the east side of the Big Island and began investing in and developing real estate.

In the past 10 years, Max has completed 40-50 ground up construction projects. Just this year alone, he’s doing 30 ground ups to be completed by end of 2024. His real estate portfolio consists of 40 long term rentals and multiple airbnbs. He also has a coaching program called the Gainz Master Plan and a land clearing and excavation company. He vertically integrates the construction process from land clearing, septic installation, utilization of site material, home building and landscaping. 

Vienna Rye has family roots between Hawai’i and Norway, and attended New York University studying international economics before dropping out to pursue art. She quickly established a name as an art director and content creator and has worked with clients including Alicia Keys, RocNation, NY Green City Force, First Step Act (which was passed by Congress in 2018), Kamehameha Schools and more. Her speciality is digital and social media, and through these platforms she has mobilized tens of thousands of people in local communities and built multiple viral campaigns.

Her art has been featured in an 80+ billboard campaign across Los Angeles and throughout Los Angeles International Airport, exhibited in international exhibits titled “Líneas Vitales/Vital Lines” at the Elizabeth Catlett Art Space and Printmaking Studio in NYC, had a private art exhibition in Soho, exhibited at La Maison Baldwin in France, as well as at photography shows in NYC. Her work has been commissioned by Amplifier Art, Center for Cultural Power, published by 1804 Books, among others.

OUR CORE VALUES

We value developing and contributing to our community with integrity, honesty, vision, and paying our success forward to grow and sustain our families. We make it a point to incorporate laughter, fun, and fitness to balance stress so that we can persevere and learn from our challenges.

OUR VISION

We envision a local and native community that is engaged in the real estate industry, not just having a voice in the development of our ‘aina, but having a financial investment in our ‘aina. It’s time for us to step up and hold ground in an industry that has been displacing us for too long.

We envision a real estate industry that keeps local families in Hawaii by providing financial education and affordable housing. To do this, we need to educate ourselves on ways we can malama ‘aina with our money, not just our hands. We realize that we cannot do this with our money alone, so we are soliciting soljahs who are down to learn how to build and grow generational wealth through real estate in our Gainz Master Plan.

Our responsibility is the development of Hawaii’s two most important resources which are the land, and the next generations who will be taking care of it.

The next generations:

Our goals for the younger generations are to provide positive inspiration, financial education, and opportunities to learn how to consciously develop Hawai’i. We do this through collaborations, free community events and social media platforms.

The land:

Our goal for the land is to research and consult with cultural practitioners and experts to create real estate development practices that are culturally and environmentally conscious. Our efforts include:

  • Conscious land clearing

  • Conservation native forestry and cultivating non-invasive vegetation

  • Housing local families so they can stay in Hawaii and continue to contribute to our communities